There was a time when Graphics Design Pieces just worked in flat and still format. Thanks to Motion Graphics, today they have grown into moving representations defining time and space. And the advertising opportunities that come along with it are not to be missed. Training, education, gaming, awareness or you name it…. Motion Graphics serve the purpose everywhere. Why is it so special? Imagine a character orbiting around the Moon or a flying Elephant. Can you find another way to achieve this? Yeah, that’s it. The possibilities are just endless with Motion Graphics! So, let’s have a look at some of the best usages of Motion Graphics in Advertising.

Okay we all have files on our computer that we don’t want to show anybody. Privacy is of utmost importance, especially in the modern digital era. We all know how tough it is to keep our data away from the people whom we do not want to see it. This is where ‘Hider 2’ arrives as the lifesaver. Take a look at their advertisement that has a smart funny tone to it. The animated characters and setting are quite appealing and they cater to the lighter tone of the video. That is another advantage of animation and motion graphics. With them, you can present any serious or complicated subject in a light and funny manner!

How would you love your cold beverage to be as pure as the air you breathe. That is what Lavit is committed to delivering. All you have to do to experience the fresh flavour is select a drink of your choice and insert the Levit recyclable aluminium capsule. Take a look at their explainer video made using motion graphics that smoothly puts their features forward. Notice how the settings change and the objects move around the screen. The music, visuals and the voice over matches with the gentle and fresh mood of the video and at the end of it, you feel like hitting the nearest Lavit immediately!

Take a look at this motion graphic explainer video from ‘Navara’. Though the video has Information Technology and its operations as the setting, you really don’t have to be a tech savvy to understand the subject matter in discussion. Notice how they present the mobile revolution and impact of applications within seconds into the video. Productivity is what every firm craves for and through this video, Navara places itself as a trustable partner in achieving it.

‘Credential’ is a financial services firm that has its roots in Canada. Their ultimate goal is not to help firms do business but to help them grow their business. Check out how perfectly that is communicated through this motion graphics corporate video. The video makes no false promises and thereby adds to the overall trustability of the brand. Some hard facts are put forward with the same magnitude and the video effectively summarizes the benefits of collaborating with ‘Credential’. Notice how the visuals connect from the opening problem statement to the history and then to the core values and principles of the brand.

Here is a display of captivating visuals. Without any voiceover at all, this Corporate Video from ‘Inneractive’ seamlessly takes you through the entire features of the brand. The music is upbeat and the visuals are swift. Notice the visual cues that represent various factors like global reach, offices, growth, demand partners etc. The unique selling points are mentioned clearly towards the end of the video adding to the likability of the brand.

Life is easy when most of the day to day activities can be performed by just a click or a swipe. And that is what most of the industry leaders are working towards too. Every day, new innovations hit the market to make our lives easier. Joining the race is South Indian Bank (SIB), one of the major private sector banks in India. Take a look at this animated explainer video of SIB’s banking app, the SIB mirror. More than anything, there is life to this video and anybody can relate to the situation it presents. Keep a close look at the design of characters and setting.

All you working professionals out there, here is a video that you can all relate. This animated video from Prophesee is vibrant and high spirited and it deals with some of your worst nightmares! But don’t worry, you will only laugh and stay optimistic as you watch the video. The video is action packed and the characters portray a wide range of crazy movements. So much is said and shown in this 2-minute video but nothing hardly feels like rushed! That is the power of creativity.

From shopping to ordering food or booking taxi, almost everything is online today. Well… Almost. You still got to visit your bank and complete the paper works if you have to avail some of the facilities like a loan. DocuSign is determined to make a change through their app that replaces all the conventional method of printing, faxing and scanning of documents. The app is highly relevant in the modern era where ‘Paperless’ is the new motto of every government. Here is their sweet little advertisement video that makes smart use of animation and motion graphics. The sudden character reactions as the video introduce the different features of the brand are a delight to watch! The best thing about this video is that it caters to both a common user and the banks.

Designs do speak a lot about a brand; especially when they are moving! And who won’t love instant brand recognition. Cost efficiency, audience engagement, shareability, call to action… these are just some of the giant benefits motion graphics brings to the table. So when is your brand going to make the best out of it!