A decade ago, Honda got an ad film shot for its new car model, Accord. This video features no computer graphics and actors, but only a chain of colliding spare parts from a dismantled Accord. And this groundbreaking video became an influential TV commercial that people started downloading it from the internet. Want to see that great creative once? Here you go:

The creators spent around 3 months for the two-minute long video creative that took them a whopping six million euros of the budget, making it one of the most expensive ad films of all time. And that’s jaw-dropping! Well, it’s Honda, a global car manufacturer that can give a blank check for a profitable video marketing. But what about you? If you are a medium or small scale business, you may not be able to play a big-ticket game, but you can grow big with some inexpensive video marketing ideas.

Content Ideas

First things first, you should be clear about what you are expecting from a campaign for your business, like it would be brand awareness, credibility or brand recalling. Your content should be carrying your message clearly and effectively. So, you need to hire a content strategist to churn content ideas? Not necessarily, if you know how to capitalize your workspace, employees, and events.

What’s Happening Inside…

People are much interested in what happening inside your company. Then why don’t you show what excites them? Roll the camera around your camera to show how your workspace or workshop looks and let your employees talk about some interesting topics related to your business. And remember, people, love to know how something that they use daily is coming out of a manufacturing unit. This little strategy has great potential to catch the attention of your targeted audiences and highly increases customer engagement for your business. Of course, this idea may not be expensive, but global brands like Intel also implement this content strategy.

Share Your Joy…

Celebrating your company anniversary or a religious festival? Show your audiences how cheerful your office is during the celebrations. This kind of videos grab a positive response from your audiences and build brand value for your business. Usually, employees love to work in a company where they can have some fun time. Through your celebration videos streaming on social media or website, assure all such people who want to work for you that yours is one of the best places to work. This kind of party videos cost you nothing for production, apart from a high-speed internet connection, as you can shoot them with your mobile phone itself. Here is a small entertainment company PartSquade Entertainment using YouTube to show how the guys were celebrating Halloween.

Product Demos

As a business person, you should feel that once a customer, always a customer. Your relation doesn’t end with selling the product itself. Your customers may get several doubts about using your product or they may get some issues with it. You have to be there every time to help them out through an active customer service. However, it would be great if you offer them DIY kind of tutorials so that, they could resolve the issue by themselves. If you are a SaaS vendor, you can use the technologies like Screencasting to record your demos. When people are getting a solution to every problem they face, there would be no reason to look for another brand. Thus, you can improve your brand credibility and customer loyalty. Here is how Adobe used screencast videos to produce tutorials to help its users help using PhotoShop.

Customer Testimonials

Suppose, you wish to buy something that you never tried. First, you would ask your friends and family for suggestions and their word can influence your purchase decisions. So your kin’s word is bringing a customer to a business, isn’t it? The same works for your business too, if you can let the world know what goodwill you have in your user community. This will increase your brand credibility and can bring more and more new customers. Showing how you can use this strategy effectively, here is an Indian educational institute TalentSprint showcasing customer testimonials on their YouTube channel:

Production Ideas

Videos in olden days were very expensive. You should get a video camera and hire a professional camera operator, making the whole thing very expensive. But today, you just flash your mobile phone and record a video on it. You see, it’s that simple! You might be suspecting the quality of a video recorded on your mobile phone. But let us tell you, that there are several creative minds who shot videos for their brand promotion just on their iPhones. So, you don’t need to hang yourself around a clutter of cables and heavy equipment. Giving more reason for why you better use mobile phone cameras, there are social media platforms like Facebook, Twitter, and YouTube offering live streaming services through their mobile apps. Besides, there are several video editing mobile apps available to beautify your clippings too. What else are you looking for? Suppose, you make videos very rarely and want them with the best quality. Then it is better to rent a professional video camera rather than buying it.

Okay, you should give some special effects for your audiences to attract them. And today, nothing can match the thrill of watching a 3600 video with a VR headset on. But don’t get it wrong that it would cost you a fortune. 3600 cameras are now available at the price that you would pay for a professional recorder. Through the cheaper yet amazing 3600 videos, you can show the inside scenes of your business, or a funny event that more people interact with.

Promotion

Can you make a straight line smaller without touching it? A smile on your face tells that you know the answer. Definitely, video production would cost you at least peanuts. To make it seem much inexpensive, you should draw a bigger line of conversions by its side, which can happen through proper promotion. Okay, but promotion doesn’t cost you anything? Yes, you can make a profitable promotion of your video content organically, without spending a dime. Of course, you might know how you can use social media and search engine for your business, but you must know how to get the most out of it. So it is well recommended for you to learn how you can optimize your video for search engine or any particular social network so that you don’t need to throw your money to reach people in masses which, in turn, gives you the results that you anticipated.

The strategies discussed throughout the article would cost you nothing more than your time and little creativity. But, they are dynamic in achieving brand value and customer retention which propagate your business.