Even before you get off the bed, your thumb goes for a jogging on your mobile screen. It runs and runs and suddenly stops at a speed breaker. What! Speedbreaker? Yes, it’s a video that you love to watch on your social media newsfeed. And needless to talk about the time you spend on YouTube and DailyMotion. The incredible response to the videos inspires you to promote your business through video content. But, is it really a silver bullet? Yes, of course. However, your job is not over by outsourcing it to commercial video production services. Right from the decision to incorporate videos into your strategy to approaching an ad video production company and to reach your audience with the content, the whole thing deserves a strategic approach. We help you out with the research you have to go through this article and here, we present some simple tips to make a successful video marketing campaign.

A touching story

Your audience might have no time to read lengthy writings, but they love to spend time watching videos and that’s why visual content is admired. However, they don’t hesitate to hit the pause button or scroll the page down when the video is boring. People love captivating videos that tell beautiful stories and that’s the quality your commercial video should also feature. Of course, it is your corporate video narrating your brand story, but your audience won’t watch it unless there is something touching in the storytelling. So, don’t forget to ask the corporate video production company you approach to create something that your audience care for. Want a model? See how this B2B promo video of Zendesk, a customer service software vendor. Though the company is a B2B business, they made their video very funny with gentle human touch, reflecting the relationship between businesses and customers.

Be short and smart

There is a plethora of content online that viewers are very less likely to watch a video until the end unless it is quite captivating. Just imagine yourself scrolling down your social media newsfeed. Just by watching the first few seconds of a video, you would decide if to watch it further. For this reason, Facebook gives two different kinds of Video Views metrics, depending on the time a video is watched for. According to recent surveys, it is determined that videos with one minute or less in length are more likely to gain high conversion rates. So, together with the commercial video production company you hire, you should plan your content short but smart enough with a compelling storytelling.

Pull them towards you!

Having your audience watch the video completely is really great! And never limit this success to video metrics, but try to gain the best out of it. You can expect the audience to visit your website, subscribe to your service, or visit a nearby store of yours and it will work, for sure! How? Inspire the intrigued audience to make conversions through a call-to-action at the end of the video, just as Zippr, a technology startup, called its audience to download their mobile app after convincing the audience how it can solve the problem they are facing.

Leave no stone unturned!

A captivating visual content and catchy call-to-action; a nice combo for your campaign. It’s not for your own contentment, right? So, let it reach your audience at every nook and corner of the world. You serve the content on your website and that’s very good for your business. But, most of the visitors are coming from social media and several video sharing platforms. So, never leave any opportunity to shake hands with your prospects on any medium. Distribute your content on every possible platform so that it gains the response it deserves. After all, you paid to the commercial video production company to have this content prepared, didn’t you?

Now, having this all said, a successful video marketing sounds an open secret, doesn’t it? All it takes for a fruitful campaign is a little research on what your audience expects from you. And the rest, leave it to the creative agency who give shape to your ideas and sit back!