If being versatile is an art, Corporate Video is a Picasso in it! From educating to entertaining, Corporate Videos serve a wide variety of purposes. According to a report from Gartner Research, large companies play more than 16 hours of video for every employee per month. Breaking it down, every employee spends around 45 minutes every day watching your business! It is clear that brands all over the world are gearing for Corporate Film Production now more than ever. Let us see the various uses of such Corporate Films.

1. Online Commercials

Online Commercials provide freedom from regular Television commercials as they are not bound by the 30 or 60-second time frame. They can be wrapped up in a significantly lower budget and there is ample scope for storytelling as well. When you have platforms like Youtube where more than 500 million hours of video are watched every single day, reachability is not a question at all.

Take a look at this online commercial from McDonald’s. There is a sweet little story in this three-minute video and it helps in placing McDonald’s as a brand synonymous to love. With upbeat music and vigorous dance moves, the commercial affirms McDonald’s position as a brand where spirits are high.

Here is another online commercial from Chaatz, the messaging app. The commercial smartly connects to its target audience by portraying a funny “just another day” kind of a situation of its app users.

2. Training Videos

Large Multinational Corporations spend millions every year to train their workforce. Even in smaller companies, training resources is an integral part to ensure the smooth and successful running of the business. To stay afloat in the modern day competitive market, your organization might update the systems or infrastructure continuously and as an employer, it is your duty to train your employees in this regard. Relatively new employees might find it tough to comprehend the regulations, workplace etiquette and ethics and there again training is absolutely necessary. Using the benefits of Corporate Film Production to train your staff saves you plenty of time, money and energy.

Here is a funny little training video from the giant professional services firm Ernst & Young. By intelligently making use of personification technique, the video puts forward complicated email problems with the help of daily low-tech objects and concepts. The quirky central character and the uncanny story setting clearly communicates the message to the trainees: Be extremely cautious while sending valuable client data.

3. For Conference

Pretty much straightforward. Every conference presents itself with invaluable information surrounding industry trends, behaviors and future scope. The representatives of your company would want to transfer that knowledge to the rest of the resources. An ideal solution for this is filming the conference so that viewers can get complete access to the extended content. In an era where knowledge transfer is quintessential for the survival of a business, one cannot miss out on the importance of filming conferences. Corporate films can also be made for conferences such as the address of a CEO who is not in attendance. Furthermore, if your brand is the one who is hosting the conference, you will want to showcase how big a success it was, won’t you?

4. Consumer Testimonials

As Michael LeBoeuf, the famous Business Author said, “A satisfied customer is the best business strategy of all”. When you have reputed clients vouching for your products or services, your credibility as a brand skies up remarkably. Gone are the days where customer testimonials just appeared as texts on a website homepage. They are even more likeable when they take the shape of videos and such testimonial videos play a vital role in most corporate film productions today.

Here is a client testimonial video from FreshBooks, a cloud-based accounting solution for small businesses. Notice how the video addresses a common problem and how the brand is put forward as a solution. It is pretty easy to step into the shoes of the customer in the video and as you complete watching the film, you are very well assured of the advantages of the brand. That is what testimonial videos can do.

Here is another testimonial video of Dr. Reddy’s, the multinational pharmaceutical company.  It is very easy to relate to the client on focus here as she is a representative of any commoner out there. Such testimonials go a long way in augmenting the trust and reliability of the brand.

5. Industrial

There are many businesses operating in your industry. Quite often, your marketing is not intended to the general public but to the industry-specific players. Here again, resorting to corporate film production can significantly improve the grandeur of such business to business marketing efforts.

And here is hp with a well made industrial video.

And take a look at this industrial video from Tech Mahindra. The video presents a global concern that draws immediate attention and the film ends up as a callout to the relevant industry experts.

6. Promotional

Promotional corporate videos are aimed at creating an awareness about the brand. They are generally targeted towards the public and it is mainly used to showcase the unique visions and virtues of a brand. They provide ample scope for creativity and storytelling and if done well, they can create wonders.

Just like this one from Thai Life Insurance. It is impossible not to be moved by this film. The film escalates the likeability of the brand to another level and more than anything, it inspires each one of us to do something good every day so that the world will be a better place to live in. The brand assures that they understand what makes us all human and they are not just for money. It is the life that they value. An insurance brand can’t say it any better!

Here is another promotional video of Model N, the American software company. The film features very simple animation but it rightly establishes the unique qualities of the brand. With proper thoughts and vision, your promo film can be as simple and effective as this!

7. Company Profile

Everyone has a story to tell and so does your company. So why not let the world know it. The legacy of your company, the qualifications, and achievements of the think tanks that make your brand, successful initiatives, ongoing projects, the diverse client portfolio, infrastructure, resources can all be stated through a capable corporate film. Is it advantages? You can personify your brand and thereby significantly improve your reputation and credibility.

8. Recruitment

When we said, corporate film production is versatile, we really meant it! Here is another way in which you could make use of it. Every business runs on the strength of its employees. As an enterprise, you are always on the lookout for able and talented resources that could take your firm forward. Why not show them how good an employer you are?

Here is an out of the box recruitment video from New Zealand Police. This eventful and wacky film takes you around the diverse opportunities you could explore with the New Zealand Police. Wanna hear a cool stat? The New Zealand Police achieved a staggering 800% rise in organic web traffic with just this video!

It is clear that whatever domain of business you are in, a corporate video is a must-have in your marketing kitty. Depending on your purpose, target audience, audio-visual elements and the nature of storytelling, there are plenty of options to choose from. So… what are you going to pick?